About

One designer for all your UX needs.

I started Really Good Design (formerly Design Ninja) to pursue my love for creating thoughtful experiences. I believe good UX design should be user centric and impactful on the top-line.

View work

What I can do for you and your business:

Starting from scratch? Working on an MVP? I can help with everything end-to-end. From wireframes to usability testing down to the final UI and developer handover.
Issues with your existing website or app? I can run a UX audit to identify opportunities for improvement, as well as recommend best practices.
Have a backlog of work or need to roll out a new feature? I can provide UX design support on a project or a retainer basis (hourly, daily, monthly).

The designer

Hello,
I'm Doralin.

I have 10 years of experience designing for entrepreneurs and their startups as well as global brands across diverse industries.

When I'm not travelling the world I'm either based out of New York City or Singapore.

Experience

I’ve come a long way.

I started out in web design and digital art direction in 2010. Since then my job title and role has evolved but my love and enthusiasm for design has remained the same.

2010 - 2013

Digital art director

I worked at various ad agencies (Y&R, EuroRSCG, WeAreSocial) for a wide range of clients such as Standard Chartered, Intel, Bosch, Ben & Jerry's.

2013 - Present

UX designer

I found my passion designing digital products for startups and global brands in a variety of industries ranging from e-commerce, enterprise, finance, insurance, healthcare, and lifestyle.

2015 - Present

UX instructor

I started teaching workshops at General Assembly, Muru-D, Startup Weekend. I've also spoken on panels at Facebook and several conferences and tech events.

2016 - Present

Really Good Design

I started Really Good Design (formerly Design Ninja) as a 'solo design studio' in 2016. I've since worked with businesses in New York City, Los Angeles, San Francisco, Australia, Hong Kong, Singapore and across South East Asia.

FAQ

Have questions?

Investing in good UX design can be nerve-wracking. Here are some answers to help you along.

What services do you provide?

The projects I take on range from building a new product to redesigning an existing app or website.

I can provide everything from wireframes to usability testing down to the final UI and developer handover. I can also run a UX audit of your existing product to identify opportunities for improvement, as well as recommend best practices. I typically work on a project by project basis or on a retainer (hourly, daily, monthly).

How much does it cost to hire you?

Most project engagements are fixed price calculated based on the overall project scope and timeline. If you don't have a set scope then I work on a hourly, daily or monthly basis where we can decide on a timebox that fits your budget.

How do I get a quote/proposal?

Please send over a brief description of your project, budget and timeline.

Then we'll pencil in an introductory call to get acquainted. Once I have all the relevant details, I will email you a quote/proposal outlining the cost, deliverables and timeline. All client conversations are kept confidential, but I can also sign an NDA if required.

Get in touch for a quote